Our family grew up fishing the waters of Jupiter, Florida, where time on the boat, salty air, and cleaning the day’s catch were just part of everyday life. Over the years we started noticing the fish we grew up catching were becoming harder to find, and it opened our eyes to the effects of overfishing and regulation unawareness. That’s why we started Bag Limit—a clothing brand focused on conservation through education, using bold, eye-catching designs that showcase real fish species and their regulations to help spread awareness on and off the water. By making the rules easy to see and talk about, we hope to help teach the next generation the right way to fish and inspire more kids to get out on the water while protecting the species that make the sport possible. A portion of every purchase is donated to charities that support marine conservation so future generations can enjoy the same fishing traditions we grew up with.

- The Lamont's